The Adopt-A-Highway Program is co-sponsored by the Division of Highways and the Department of Environmental Protection. It was established in the late 1980s under the DNR (now a REAP Program) to improve the quality of our environment by encouraging public involvement in the elimination of highway litter. Its objective is to save taxpayers money by increasing public awareness and to serve as an educational tool by focusing on the consequences which result when littering is allowed to continue unchecked. The program offers volunteers the opportunity to take charge of their own environment by making a positive effort to create a cleaner, more aesthetic place in which to live.
The Rotary Club of Shepherdstown initiated its own Adopt-A-Highway roadside clean-up program in 1988, three years before such programs were officially recognized by the state of West Virginia.Each spring and fall, Club members clean up the two-mile stretch of Route 230 just south of town.